Plans will be tailored to the individual home, client, and situation.
Leverage Realty Team · Powered by Howard Hanna
Sample home-selling marketing plan
Your home deserves a plan built around its strongest features, your goals, and the local market. This sample shows how we can prepare, present, promote, and manage your sale from the first conversation through closing.
01 / STRATEGY & PRICING
Build the plan around you.
Discuss your ideal timeline, next move, and priorities for the sale.
Review recent comparable sales, competing listings, and current market conditions to recommend a pricing strategy.
Identify the home’s standout features and plan how to present them to potential buyers.
Review estimated selling expenses and proceeds, showing availability, and the proposed marketing schedule.
02 / PREPARATION
Make the first impression count.
Walk through the home together and prioritize cleaning, decluttering, curb appeal, and practical touch-ups.
Recommend furniture placement and styling that help buyers understand the space.
Gather details about improvements, features, and property information for an accurate listing.
Agree on any vendors, optional services, and related costs before moving forward.
03 / PHOTOGRAPHY, VIDEOGRAPHY & PRESENTATION
Show what makes your home special.
Plan professional photography to highlight the home’s layout, natural light, and key features.
Plan professional videography to showcase the home’s layout and standout features, including a property walkthrough and short clips for social media, based on the agreed marketing scope.
Write a property description that connects the home’s features to everyday living.
Prepare branded listing materials and review the listing details before launch.
04 / MARKET LAUNCH
Put your home in front of buyers.
Launch the listing in the applicable MLS and through available brokerage and listing distribution channels.
Feature the property on Leverage Realty’s website and create a social media marketing plan for Facebook and Instagram, using branded photo posts, video reels, and stories to highlight the home.
Schedule social media content around the listing launch, open houses, and meaningful property updates. Share the listing with our professional network and buyer contacts when relevant.
Consider an open house, broker preview, or paid promotion when appropriate for your home and agreed plan.
05 / SHOWINGS & FEEDBACK
Listen, measure, and adjust.
Coordinate showings around the agreed schedule and help keep the home ready for visitors.
Request buyer and agent feedback and share useful patterns with you.
Review inquiries, showing activity, available marketing engagement, and changes in competing listings.
Set a regular update schedule and discuss any recommended changes to presentation, promotion, or price with you.
06 / OFFERS THROUGH CLOSING
Turn interest into your next move.
Compare offers by price, financing, contingencies, timing, and expected proceeds.
Negotiate terms around your priorities and keep you informed as decisions arise.
Track contract milestones and coordinate with the buyer’s agent, lender, and settlement team.
Help you plan inspection responses, moving details, final walkthrough, and closing.
A sample launch schedule
Prepare. Launch. Review.
Before launch: Complete the pricing consultation, agreed preparation, photography, and listing materials.
Launch week: Publish the listing, begin promotion, and coordinate showings and any agreed events.
After launch: Review activity and feedback regularly, then adjust the plan together as the market responds.
Timing, services, and costs will be agreed for your specific property. Marketing exposure and buyer response vary; this sample does not promise a sale price or closing timeline.
LEVERAGE REALTY TEAMPowered by Howard HannaGreat Bridge Office128 Battlefield Blvd. N.